About three months ago, the UFC was sold for $4 billion to the William Morris
Endeavor-International Management Group. The sale represented the largest transaction in the history of sports, and WME-IMG is really banking on the UFC becoming significantly bigger than it already is by forking over all that dough. Only time will tell if it was truly worth it.
Very late Thursday night, the Wall Street Journal revealed that when WME-IMG made the UFC purchase, they also brought in a bunch of celebrity investors to give the brand a boost. For the low, low cost of just $250,000, 23 celebs—including quite a few WME-IMG clients—were allowed to buy into the UFC and purchase a small stake in the company.
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